The branding project I developed for "Victoria" reflects the values of a patisserie specializing in unique showcase cakes. The focus was on expressing creativity, joy, uniqueness, and luxury. I used a branding palette of baby pink, dark chocolate, and light blond caramel, chosen after The branding project I created for "Victoria," which captures the essence of a patisserie that specializes in unique showcase cakes. The main focus was to convey values of creativity, joy, uniqueness, and luxury. I developed a branding palette featuring baby pink, dark chocolate, and light blond caramel, chosen through market research to highlight elegance, creativity, and warmth.
The logo design draws inspiration from chocolate or spreads, evoking a sense of sweet indulgence. Additionally, I designed cake packaging that aligns with the brand's colors and overall identity. To further enhance the brand's visual appeal, I created a unique pattern based on the letter "R" from the logo, which resembles a flower and adds a sophisticated touch. et research to emphasize elegance, creativity, and warmth. The logo design was inspired by chocolate or spread, evoking a sweet indulgence. Additionally, I designed cake packaging aligned with the brand's colors and identity. To enhance the brand's visual identity, I created a unique pattern based on the letter "R" from the logo, resembling a flower and adding a sophisticated visual touch.
