WHITE NATURAL is a rebranding project created as a final assignment for my studies, focusing on an existing business. The brand specializes in 100% natural skincare products, including shea butter, cocoa butter, essential oils, and more. With a strong community presence on Instagram, the rebranding aimed to enhance the sense of belonging and create a "home" for the brand’s customers. The business owner, an independent woman who built everything from scratch, inspired the design. Emphasis was placed on showcasing her entrepreneurial spirit and creating a personal, intimate connection through branding choices. This is reflected in the handwritten-style font, which adds a human and approachable touch.
